Social Media + Content
We help companies and organizations put together strategic social and editorial content, from blogs to journalistic content, social media management and more. Check out a few examples from brands we’ve helped grow below:
We first began working with the Institute for Multi-Sensory Education, a literacy-based professional development company for educators, via our client River Strategies, another PR firm, in November 2017. We developed a social media strategy that included regular and coordinated daily Facebook and Twitter posts, unique hashtag creation and revival of the account’s long-dormant Instagram. In the first five months of activating IMSE’s Instagram, its audience grew by 80%, and in the first 10 months of our partnership, IMSE’s Twitter grew by 26% and Facebook by 25%. We also took ownership of the IMSE Journal, an online blog that helps spotlight the company’s success stories, as well as develop content and share knowledge from industry experts. This consisted of between 2-4 high-quality, original blog posts a month, which often included first-person interviews, research and input from multiple sources.
Genoa-Kingston CUSD #424
Pink House Media was hired by Genoa-Kingston Community Unit School District #424 to create an overall content and social media strategy meant to effectively communicate district and school-related news, highlight district and school successes, and unite the district’s four schools under one, online community umbrella. We worked to completely overhaul the district’s existing channels and created Facebook and Twitter pages for each school. As part of our strategy, we also created an online blog and year-long editorial calendar, as well as a monthly social calendar, which clearly guides the content throughout the school year — with content continuously feeding the district’s social channels. Each channel (4 schools and 1 district each with a Facebook and Twitter, as well as a districtwide Instagram and LinkedIn account) has seen steady growth since implementation, with Instagram alone enjoying over 750 Instagram followers in its first year alone. The district, our main client, saw an approximately 24% increase in both its Facebook and Twitter audiences in the first year of our contract, and we parlayed some of our content marketing strategy into PR by pitching select district stories to local media.